From the desk of The Sleep Nanny® 

Sleep Expert, Author, Speaker and Trainer

Dear friend,

Thank you for your interest in Sleep Nanny Academy and becoming a sleep consultant to help parents of 0-6 year olds.

In this letter, my aim is to answer questions you may have so that you can make an informed decision as to whether you could become a Certified Sleep Nanny Consultant.

For many, a career as a sleep consultant can be both fulfilling and lucrative. However this is entirely down to the individual and we cannot promise how it will work out for you. Only your choices and your actions can shape your results.

You already know the impact that sleep deprivation has on families and that one in four children have a behavioural sleep disorder. With around 700,000 births per year in the UK alone, that’s approximately 175,000 sleep challenges and of course, there is a whole world out there!

You may have been around groups of parents where the continued hot topic is their little ones’ sleep. Perhaps you have experienced sleep challenges first hand with your own child.

It is becoming more known that help is available to parents suffering with sleep deprivation and babies and children not sleeping soundly.

Part of The Sleep Nanny® mission is to normalise sleep consulting and ensure every tired family has access to the help they need.

It is extremely important to us that we only accept people onto this programme who are ready to commit to building their own business and have the ability to learn all the skills of a Sleep Nanny Consultant.

This opportunity is not for everyone, so consider it carefully and, if you feel you have what it takes to become a Sleep Nanny Consultant, you can apply for a place in the academy.


Your Questions Answered


What does a Certified Sleep Nanny Consultant actually do?

The role of a sleep consultant is to work with parents or caregivers to educate, guide and support them to improve the behavioural sleep habits in their family. 

A typical client will begin by by completing an assessment which the consultant will analyse and then a face to face consultation takes place (in person or online) to discuss a plan of action. The consultant will then support the client via a number of follow-up calls to further guide and hold them accountable.

Consultants also work with families in a group environment, via workshops, talks and Q&A sessions. 

It is the consultants choice whether or not to offer home visit consultations or just online video meetings. Video calls can be recorded which may be beneficial to the client and also enables consultants to work with anyone in the world.


How do I get clients?

During training you will learn a number of strategies for client acquisition. In our graduate programme (after the initial training is complete), further guidance is provided and we supply tools for you to measure and critique your performance so that you know what areas you need to work on.

It is entirely the consultant’s responsibility to bring on their own clients. The Sleep Nanny® does not provide consultants with clients as part of the programme. We teach you how but it's up to you to do the work.


How many hours per week would I need to work?

This is something you would have to decide upon as everybody has different levels of productivity. 

You will need to allow time to serve the clients you are working with as well as some admin time, some marketing time and some time to continue learning and growing yourself and your business.

In any business it is usually expected that more time input is required at the beginning until you gain some momentum in your business.

The training course is broken into manageable weekly sections so that a working parent could fit in their study time over a few evenings per week.


Can I really do this?

Yes. There are some sleep training courses out there which only accept professionals from a childcare or healthcare background and these courses are adding another area of knowledge to those professionals' skillsets.

Sleep Nanny Academy is different because we teach people how to become consultants who work with parents/care givers to guide them to a solution. It is the parents or caregivers who seek the expert help, not the baby or child. The infant with the sleep challenges is the effect of the problem and helping the parents is where the solution is found.

We teach you everything you need to know about sleep and also how to work with parents to coach them and guide them from problem to solution.

So long as you are able to learn, you are able to do this.

If you are looking for a job, this is not for you.

If you are looking for an agency to provide you with work, this is not for you.

If you think being your own boss and working from home is easy, this is not for you.

If you are ready to learn, willing to participate fully, have a driven personality and are able to take ownership of your choices, actions and results, then becoming a Sleep Nanny Consultant is something you could do.


How does the training work?

Those who are accepted for a place will begin with the training course which is delivered over 8 weeks online. You can take more time to complete this if you need to but it is broken down into manageable weekly modules to accommodate the busy mother!

You will have your own login to our training platform. Each week you will receive your learning content for the week and we will have a live, video conference call class each week to answer any questions.

There are short quizzes throughout the course for you to test your knowledge along the way.

You will complete an exam at the end of your training course and we require a score of 80% or above to pass. You can retake the exam and additional support will be given to ensure your knowledge is secure.

Upon completion of training you will receive a certificate

Your certification is valid for one year unless you are in our continued Graduate Programme (in which case certification is continual). After one year, if you are not in the graduate programme, you can either cease use of our certification logo or you can renew you certification by taking a test and interview for our quality assurance.


What do I get on an ongoing basis in the Graduate Programme?

Your certification does not expire and remains continually valid with use of our certification logo.

You will receive a license to use The Sleep Nanny® registered trade mark and any unregistered marks belonging to the brand.

You will receive weekly case supervision calls with our expert trainers.

You will join our highly engaged certified consultant group online for day-to-day peer support.

You will receive your own @sleepnanny email address, calendar and file drive.

You will have access to our graphic design work for your marketing materials.

You will be able to use an appointment booking platform provided by us to help streamline your business processes.

You will be a part of our brand culture and mission so you will never feel alone as you grow your business.

You will be eligible to purchase insurance cover for your business from our insurer who has approved our training and services.

Current Bonuses:

1. You will be given free access to 'CEO MUMS' monthly business mastermind sessions

2. You will receive a free directory listing on The Sleep Nanny® website


What is the monthly fee for?

Your monthly fee (payable annually to receive a discount if you prefer) maintains your active certification and provides you with everything listed in the previous question on an ongoing basis.


How long is the Graduate Programme?

The Graduate Programme is continual. You can join as soon as you complete the academy training.

It is a monthly subscription that will automatically renew month on month unless you choose to cancel and provide 30 days written notice.


Do I pay any percentage of my earnings to The Sleep Nanny?

No. Your income is entirely your responsibility and we do not take any percentage of your earnings.

This is a professional certification programme that certifies that you have completed our training. This is not a franchise, “business opportunity,” employee relationship, referral programme, or business partnership with The Sleep Nanny® or Forever Inspired Ltd. 

The role of The Sleep Nanny® and Sleep Nanny Academy is to train you on a proprietary process for sleep consulting, and then to support you in your skill development as a sleep consultant.

You receive a certification that you have completed your training. From there, providing your services or building your business is up to you. This means that The Sleep Nanny® and Sleep Nanny Academy do not send you clients, take a portion of your revenue, demand accounting, or ask, in any way whatsoever, to be involved in your business. All we do is certify that you’ve completed training. To be clear: you are responsible for building your own business, marketing your own brand, getting your own clients—all without any obligation to The Sleep Nanny® or Sleep Nanny Academy. You build your own personal brand, find your own clients, keep all your money—you earned it! 

Important: If you are looking to be a protégé, franchisee, or partner of The Sleep Nanny®, then this is not for you. This is for people who want to run their own business. This means you want an elite-level service to offer your own customers or to use with your own teams or clients. Again, we do not take a cut of any of your income, which is why this is so awesome. You’re being trained by a leading authority in this space and you are given all our tools to help you create your own success. That’s why you will be able to market yourself as a Certified Sleep Nanny Consultant. You will also receive a certificate at the end of your training, and your name will be listed on the The Sleep Nanny® website as an active consultant. 


Can I use my own business name?

Of course. You can call your business whatever you choose. 


Do I need to become self employed or create a company?

In the UK, you will need to tell HMRC that you are commencing self-employment as a sole trader. This is a straight forward process without any cost.

You can create a company if you wish but this is not necessary when starting out. Seek the advice of your accountant if you are unsure.

Similar rules apply in other countries and since we are available worldwide, we suggest you check with your local trading authority.


Is the training course recognised or accredited by any recognised bodies?

We are proud to have been awarded the OCN LONDON Quality Mark for our training course. (Open College Network)

The Sleep Nanny® is a proud member of The CPD Certification Service (Continued Professional Development). Our trainings have been CPD certified and those completing our trainings will receive CPD certificates carrying CPD points.


How do I apply to Sleep Nanny Academy?

The application process to become a Certified Sleep Nanny Consultant is open to anyone in the world. We have limited number of places available each month so applications are due immediately.

We pride ourselves on ensuring our brand culture and values are maintained so that customers know they can expect high standards when they work with a Certified Sleep Nanny Consultant. This requires diligence in our application process to ensure the brand culture is upheld among our certified licensee consultants.

To apply for a place you need to complete the application form (link below) along with your application deposit which holds your place.

We will then send you a short quiz to determine how well you fit our requirements and we will schedule your video call interview with one of our team.

After the interview, we will let you know if you have been successfully awarded place in the academy.


If I am accepted, what are the next steps?

Upon acceptance, any deposit paid is deducted from the balance due. 

The balance due can be made in one payment or we may offer a payment plan.


How much is a place in Sleep Nanny Academy?

UK and International:


Sleep Nanny Academy - Initial Training:

UK £3997 or US $5200 one time fee (2-part payment plans available)

If applicable, your application deposit will be deducted from your tuition fee


Sleep Nanny Graduate Programme:

UK £247/month or US $320/month commences upon completion of your initial training course


What if I don’t love it?

We are confident that you will enjoy our training however, if within three weeks from the course commencement date, you decide it was not for you after all, you can terminate your participation for a full refund, no questions asked. If you continue into week four without exercising this opportunity to drop out, the course is non-refundable from that point.


We are looking for positive, enthusiastic, driven individuals who would like to make a difference by helping others while building a business of their own - Is this you?

Still have questions? Please email support@sleepnanny.co.uk  or  schedule a call HERE


With warmest regards, 

Founder and CEO The Sleep Nanny®

Forever Inspired Ltd